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1949

Hey, I want some ‘solid evenings of first-rate entertainment’ too. A one-year subscription to the pulp magazine Two Complete Detective Books for only $1.75? Sounds like a bargain, till we start adjusting for inflation, perhaps. But with magazines shrinking (when they’re not vanishing altogether) today into what can seem like little more than pamphlets, two-bits an issue was a pretty good deal. (Do the math, though. Unlike current magazine subscriptions, it’d be cheaper to buy 6 issues at the newsstand for a buck-fifty total.) Guessing from the artist’s signature that this ad showcases an illustration by George Gross, who shared a Tribeca studio with another well-known pulp and paperback cover artist, Mort Kunstler, for a while in the 1950’s.

two complete detective books

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