So maybe you can think of better ways to spend $250. That’s the cost of an annual subscription to Publishers Weekly magazine (well, shave off a buck – it’s actually $249). Maybe I could too, but I still consider it an investment and I’m certain that I squander way more than $250 every year on a lot of foolish things.
Some writers consider Publishers Weekly mandatory reading while others see it as far removed from their interests or experience, particularly when sitting all alone in front of their keyboard. As for me, I’m closer to the ‘mandatory reading’ side, and actually feel a little adrift when I’ve let my subscription lapse (I’m not lapsed these days). Is it because I want to daydream about big deals and mega-star author status? Absolutely not. In fact, it’s the exact opposite.
Reading Publishers Weekly grounds me.
Six and even seven figure book deals and film/subsidiary rights along with business news about corporate mergers, paper prices and distribution networks provide me with perspective on what I’m doing and why I’m doing it. Skimming those articles reminds me that I write simply because I want to (or have to, depending on the mood), not because of any naïve expectations that it’ll pay off with meaningful contributions to my income, or invitations to pontificate about whatever in high-profile interviews and genre-con panels. Once you realize that agents, editors, publishers and booksellers alike may be much more worried about Ingram buying portions of Baker & Taylor, or do the math in your head about just how much dough Michelle Obama’s book really brought in at retail — well then, it’s a lot easier to deal with any normal writerly frustrations and indignities.
There are purely pragmatic reasons to subscribe to Publishers Weekly. The extensive weekly reviews are tagged with the agent/agency for each, which is helpful to note when you’re querying projects. Even self and hybrid author/publishers are no longer ignored, the magazine acknowledging an evolving marketplace with a monthly multi-page “BookLife” feature dedicated to that segment of the industry.
This week’s issue includes articles on Spanish audiobook production, social media’s effects on poets and poetry, and a feature on new books by and about TV, music and sports celebrities…not one of which interested me in the least. But that’s not the point. When my fingers start pounding the keyboard tonight, I’ll know why I’m doing it, and I’ll be at peace with the teeny-tiny part I play in a vast marketplace and the shared endeavors of countless people like me. And I’m cool with that.