I often say that many ‘artsier’ and edgier fashion editorials tell a story, or mean to at any rate. But even if creative directors, art directors and photographers have lofty narrative goals, the purpose of the shoots is to sell clothes. Or shoes, makeup, accessories or whatever.
But when a shoot is titled “Our Last Hours Before He Killed Himself”, as is this one by Elisabeth Toll with model Olga Sherer for a 2009 issue of Bon magazine…well, clearly the creative team had something narrative in mind. And that’s one hell of title.