John Warner’s “Give A Gift That Supports Small Presses: Skip Amazon And Buy Direct” ran online in the 11.25.19 Chicago Tribune (link below) and reappeared in Sunday’s print/online editions’ Biblioracle feature, putting another spin on the whole ‘where to responsibly buy books’ thing.
For many, the Seattle big boy’s the bad boy, and I get that. For others, it’s their primary link to civilization. Chain booksellers have largely vanished. The noble independent booksellers may not be ‘round the corner, but need our support, and if their inventory doesn’t include the titles we’re looking for, they’ll be happy to order them. (Well, the owners are happy to order them…not so certain about some of the clerks.)
Warner’s Tribune piece notes that Amazon is reducing its publishers’ 2019 holiday season orders as a way to deal with ‘congestion issues’ in its warehouses. In some cases, independent publishers have reported devastating order reductions up to 75%.
We often forget just how much (or how little) publishers – small, micro and indie publishers in particular – make on each individual book sale. That $15.95 trade paperback was probably sold at a 45% to 60%+ trade discount. There may be additional co-op ad/promotional funding deducted from the wholesale price. Plus, the publisher pays the freight to distributors’ designated warehouses (Ingram, for example, has several regional distribution centers). And the publisher will have to accept and provide credit for returns later, when booksellers purge their shelves to make room for new books or simply to convert inventory into much-needed cash. Those returns are rarely (if ever) re-salable, often too shopworn to be remaindered and may only end up pulped for pennies.
So, John Warner’s article prompts book buyers to consider buying direct from indie publishers. More cumbersome than a Seattle-session? Sure it is, and possibly a bit more costly too. But, those publishers will make full price on your orders. Some may even offer online coupons, discounts and incentives of their own. Warner highlights several independent publishers like the University of Chicago Press and Coffee House Press, and points out just how easily and happily lost an avid book buyer can become in their online catalogs.
It’d be nice if buying a book didn’t have to be such a morally weighty endeavor, but it is. We want to support everyone: Authors, publishers and retailers alike. If it sometimes feels like too much to grapple with, I understand and agree. My own approach is to spread my book buying dollars around. With holiday gift buying season here, it should be no surprise that many books are on my shopping list. But after reading John Warner’s Chicago Tribune article, I’m definitely going to some small press and independent publishers’ sites to order direct.
I don’t know if it really helps, but it can’t hurt.
Photo: Dorothea Barth Jorgensen, Madisyn Ritland, Viktoriya Sasonkina and Nimue Smit by Steven Meisel for Alberta Feretti, 2009