This Is Getting Complicated.

Steven Meisel 2009

John Warner’s “Give A Gift That Supports Small Presses: Skip Amazon And Buy Direct” ran online in the 11.25.19 Chicago Tribune (link below) and reappeared in Sunday’s print/online editions’ Biblioracle feature, putting another spin on the whole ‘where to responsibly buy books’ thing.

For many, the Seattle big boy’s the bad boy, and I get that. For others, it’s their primary link to civilization. Chain booksellers have largely vanished. The noble independent booksellers may not be ‘round the corner, but need our support, and if their inventory doesn’t include the titles we’re looking for, they’ll be happy to order them. (Well, the owners are happy to order them…not so certain about some of the clerks.)

Warner’s Tribune piece notes that Amazon is reducing its publishers’ 2019 holiday season orders as a way to deal with ‘congestion issues’ in its warehouses. In some cases, independent publishers have reported devastating order reductions up to 75%.

We often forget just how much (or how little) publishers – small, micro and indie publishers in particular – make on each individual book sale. That $15.95 trade paperback was probably sold at a 45% to 60%+ trade discount. There may be additional co-op ad/promotional funding deducted from the wholesale price. Plus, the publisher pays the freight to distributors’ designated warehouses (Ingram, for example, has several regional distribution centers). And the publisher will have to accept and provide credit for returns later, when booksellers purge their shelves to make room for new books or simply to convert inventory into much-needed cash. Those returns are rarely (if ever) re-salable, often too shopworn to be remaindered and may only end up pulped for pennies.

So, John Warner’s article prompts book buyers to consider buying direct from indie publishers. More cumbersome than a Seattle-session? Sure it is, and possibly a bit more costly too. But, those publishers will make full price on your orders. Some may even offer online coupons, discounts and incentives of their own. Warner highlights several independent publishers like the University of Chicago Press and Coffee House Press, and points out just how easily and happily lost an avid book buyer can become in their online catalogs.

It’d be nice if buying a book didn’t have to be such a morally weighty endeavor, but it is. We want to support everyone: Authors, publishers and retailers alike. If it sometimes feels like too much to grapple with, I understand and agree. My own approach is to spread my book buying dollars around. With holiday gift buying season here, it should be no surprise that many books are on my shopping list. But after reading John Warner’s Chicago Tribune article, I’m definitely going to some small press and independent publishers’ sites to order direct.

I don’t know if it really helps, but it can’t hurt.

Photo: Dorothea Barth Jorgensen, Madisyn Ritland, Viktoriya Sasonkina and Nimue Smit by Steven Meisel for Alberta Feretti, 2009

https://www.chicagotribune.com/entertainment/books/ct-books-biblioracle-1201-20191125-arlmpbtvjfd5rayrxelxnnqs34-story.html

Order Up.

Lit Hub Screen Grab

Katie Yee’s 11.8.19 Literary Hub piece “Here’s Why You Should Preorder All Your Books From Independent Bookstores” opens by asking “Who doesn’t love an independent bookshop?” and reminds us about charming bookstores from popular films like You’ve Got Mail, Notting Hill and Funny Face. Yee’s article (link below) directs us to Andrea Bartz’ recent Twitter on this very topic as well as Celeste Ng’s 2018 “Bookstores Are The Center of The Literary Ecosystem”, both strongly encouraging (or even admonishing) book buyers to make their purchases from independent booksellers, preordering forthcoming titles in particular, since preorder data can impact booksellers’ ordering choices and even bestseller lists. For those who shrug and point out that they simply don’t have an indie bookseller nearby (which I’m certain comprises a lot of people) there are still alternatives like Indiebound.

Booksotre 2

There was a time not so long ago when you couldn’t pass an urban shopping strip or suburban mall without a chain bookstore. At their peak (if I’ve read accurate sources), there were over 3,200 chain bookstore locations in the U.S. Now there are fewer than a thousand, those being some 600+ Barnes & Noble and 250+ Books-A-Million locations.

B. Dalton (a B&N subsidiary), Borders, its Waldenbooks subsidiary, Crown, and Hastings have vanished. The book distribution arena has also changed, with consolidation among some smaller and regional distributors, and most notably, Baker & Taylor departing the trade book business altogether. Until quite recently, there wasn’t a single independent bookstore near me. I now have one very close by, and a charming store it is. There’s another not too far away, part of a small local chain, though neither of these can boast superstore level title selections. I do have three Barnes & Noble locations reasonably close to home or work.

Support local independent booksellers? I do, and encourage you to do so too. But I won’t hiss at anyone who also shops Barnes & Noble and/or Amazon.

Bookstore 3

I don’t go along with the anti-superstore attitude. Like it or not, Barnes & Noble (under new ownership itself now) is the only standalone operation with enough muscle to pose any credible opposition to Amazon’s complete takeover of the bookselling marketplace. And while I never chase discounts, I do buy from Amazon as well, though typically oddities or OOP titles unavailable elsewhere. Friends and family members in remote rural regions rely on Amazon for books and more, and I suppose if I resided elsewhere, I would too.

I’ll continue to pester bookstore clerks with my screen-cap printouts and scribbled notes to order/preorder books, some few that they’ll be getting anyway, some others that require deep digging to locate. But I won’t feel guilty strolling the aisles at Barnes & Noble, particularly the sprawling magazine racks. And if I can only get some smaller-than-small press title or ancient used book from the behemoth in Seattle, I’ll be glad Amazon exists. Where I get my books isn’t my problem.

Where the hell to keep them all at home is the real challenge.

https://lithub.com/heres-why-you-should-preorder-all-your-books-from-independent-bookstores/

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