Book titles have been on my mind lately. While doing some routine computer housekeeping to finally read, file or toss the zillion things I collect, I found myself marveling at so many retro mystery/crime fiction novel and pulp magazine story titles. Say what you want about vintage genre fiction, but those writers sure could concoct some terrific titles.
The fact is, I’d been struggling with titling my own projects, originally doing some querying with just a working title (Surprise: “The Stiletto Gumshoe”) but then fretting that the title might give the wrong impression. Considering that queries and subs often garner no more than a few seconds of a busy agent or editor’s attention – if that – did I really want to stick with a title that sounds more like a ‘mystery-lite’ novel or shopaholic mystery about a modern-day well-heeled dilettante running down clues in her Louboutins?
Sure, cover art ultimately brings a book’s title to life and telegraphs the novel’s message. But in the manuscript stage, the ‘cover art’ is 12 pt. Times New Roman type on plain white 20 lb. bond or much more likely a screen…or something even more generic keyed into online submission/query forms.
Jim Milliott reported on the importance of book titles in last week’s Publishers Weekly: “Judging A Book By Its Title” (link below), sub-headed with, “A recent test found that titles can be more important than cover art in attracting prospective readers”. Milliott writes about a Codex Group research study presenting over 50 upcoming titles to some 4,000 participants in order to probe what piqued readers’ interest or might impact purchase decisions. Book buyers being word lovers by nature, it might come as no surprise that titles, not cover art, prompted decision making, at least according to the Codex Group study. Reading Milliott’s article further, though, I’m not so sure, particularly when he quotes an Amazon creative director, who recognizes the importance of “the interplay between the title of the book and the visuals on the cover”.
If you’re reading this and follow or visit here, you already know I’m fixated on cover art…contemporary or retro, photo or illustrated. I pondered some mystery/crime fiction titles I’ve always loved…John D. MacDonald’s The Brass Cupcake came to mind as just one particular fave, for example, and I peeked at different editions of that book, from what I think is its first release from 1950 (at the top of this post) to what may be the best known, a 1958 edition with a Barye Phillips illustration (just above) and various other editions. Each says something a little different, accurate or not.
If you’re a published writer, you may have books on shelf with covers so beautiful they could make you weep, and others you prefer to hide in your sock drawer. Or, if you’re still looking forward to the day when your name will be emblazoned on your first book, you’ll have ample time to fret about the cover art…and little voice in what it ends up as, no doubt. And if you’re an avid reader squandering too much dough on books (like me) you know how titles and cover art have lured you in…happily, sometimes…and sometimes not.
I’m experimenting with titles right now, sending out with “Title A” vs. “Title B” to see if it matters, naturally petrified that the options are awful. “The Stiletto Gumshoe” doesn’t have the zing of The Brass Cupcake. But then, what does?